MARKETING MANAGER ($6000-$8000/AWS/VB)ref: QT

$8K + AWS + VB + allowance

5 working days, Mon – Fri, normal office hours

Location: West

Responsibilities

• Develop and articulate multi-year strategic plan and annual business plan for the brand
• Inspire, engage & align senior leadership on brand strategy and marketing programs with a strong ability to influence across and upwards with internal stakeholders, external agencies and our bottling partners.
• Recommend and deliver a rolling marketing calendar
• Work closely with the Global and Regional Marketing Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies.
• Identify new volume and profit growth areas across the full commercial spectrum by leveraging consumer research and collaborating with functional experts.
• Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing by partnering with internal (e.g. R&D, Technical, Frontline marketing) and external (e.g., bottlers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs.
• Provide leadership and direction to the Content and Consumer Touchpoint teams to achieve the business goals.
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions) to direct their work activities in order to generate concepts for effective execution

Requirements

• Bachelor’s degree in relevant fields or equivalent.
• Minimum 6 years of relevant experience.
• Experience in brand management and/or marketing in consumer-packaged goods is a plus.
• Excellent communication and interpersonal skills

Competitive remuneration package will be offered to the shortlisted candidate.

Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.

To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.

Please connect us via LinkedIn as follows for efficient messaging:

https://www.linkedin.com/in/career-edge-asia-pte-ltd-558a18139/?originalSubdomain=sg

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CAREER EDGE ASIA PTE LTD
EA Licence Number: 13C6678
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Email: recruit@caed.com.sg

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